7ps of marketing services
7ps of marketing is the most intimate marketing term. The 7ps of marketing helps organizations make strategic decisions when launching new products or revising the existing product. In simple words, the 7ps of marketing is the set of methods or actions that a company or business used to promote its product or brand or services in the market.
7ps of marketing mix, -
· Product
· Price
· Place
· Promotion
· People
· Processes
· Physical evidence
Describe, 7ps of the marketing mix, -
- product: The product is the most important item is the marketing mix. Product refers to an item that satisfies the consumer's needs and wants. Many of product is tangible(goods) or many of product is intangible.
- price: Price is also a very important component of the marketing mix definition. Price is referring to the value that is put of a product. Price determines your company's profit and survival. Adjusting the price of the product has a big impact on the entire marketing strategy as well as extremely affecting the sales and demand of the product.
- Place: place refers to the point of providing customer ingress. The place is also known as channel, distribution or intermediary. It is the component through which merchandise or services are moved from the manufacturer or service provider to the client or consumer.
- promotion: promotion is a very important part of the marketing mix. Promotion refers to marketing communications. Promoting is comprised of the various elements like,
Advertising.
Sales.
Promoting.
Personal selling and public relations.
- people: people are the
most important element of service orientated business. The people in the
framework represent the employees, consultants, and freelancers who deliver the
service to customers. When a business finds individuals who generally faith
in the products or administrations that the particular business makes, it is
highly likely that employees will perform they can.
- Process: The process is the steps that are required to deliver the service to a customer. A process needs to be clearly defined for the service provider. This basic process should ensure the repeatedly deliver the same standard of service to every customer at any time and any day.
- Physical evidence: physical evidence is a very important component of marketing as it can boost brand recognition. Physical evidence is the space where customer and service provider personal interact. In simple word physical evidence refers to everything customers see interacting with any business. Physical evidence the level of comfort and all activeness.
